
Meta Ads Campaign Manager
6 hours ago
This job involves managing ad campaigns for clients in the Health & Wellness and Local Service industries on Facebook & Instagram.
- Key Responsibilities:
- Ad Campaign Planning: Plan and launch ad campaigns to achieve desired outcomes.
- Audience Research: Conduct audience research to create lookalike audiences and manage retargeting.
- Content Creation: Develop compelling ad copy and work with the design team to create effective creatives.
- Experimentation: Set up A/B tests for ad creatives, headlines, and landing pages.
- Performance Analysis: Monitor key metrics (CTR, CPC, CPL, ROAS) and optimize for best results.
- Reporting: Provide weekly performance reports and suggest improvements.
- Stay Updated: Stay updated on Meta Ads trends, policies, and best practices.
- Experience: Proven experience running successful Meta Ads campaigns.
- Understanding: Strong understanding of funnels, targeting, and budget optimization.
- Technical Skills: Hands-on experience with Meta Business Manager & Ads Manager.
- Analytical Skills: Ability to analyze data and make decisions based on metrics.
- Communication Skills: Good communication and reporting skills.
- Industry Knowledge: Experience in healthcare, wellness, or local service niches.
- Additional Skill: Knowledge of Google Ads (bonus).
- Long-term Projects: Long-term projects with consistent work.
- International Opportunities: Opportunity to work on international campaigns (USA, Canada, Australia).
- Flexible Work Environment: Flexible working hours (remote).
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