Digital Marketing Specialist

1 day ago

Malappuram, Kerala, India beBeeDigital Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title: Senior Analyst

Description:

  • Manage multi-geo email campaigns using Apollo to drive prospecting and conversions.
  • Optimize B2B campaigns across international markets, ensuring measurable lead generation and brand visibility.
  • Develop SEO strategies aligned with AI-driven practices to boost organic reach.
  • Collaborate with sales teams on Account-Based Marketing initiatives targeting key clients in India, the US, and UAE.
  • Ensure website content, landing pages, and SEO/UX best practices.
  • Create impactful content marketing assets, including blogs, case studies, and social media posts.
  • Monitor marketing performance through analytics tools and deliver actionable insights for continuous optimization.
  • Coordinate marketing automation workflows, lead nurturing campaigns, and campaign reporting.

Required Skills & Expertise:

  • Email marketing, content marketing, social media marketing, and SEO experience focusing on Lead generation for B2B services.
  • Hands-on expertise in Campaign Manager, CRM platforms, marketing analytics/optimization tools, and Sales Navigator.
  • Understanding of ABM strategies tailored to international audiences.
  • Experience in managing websites, preferably with WordPress or equivalent CMS.
  • Data-driven mindset with ability to track, analyze, and optimize campaign performance.
  • Exceptional communication skills, with ability to craft compelling marketing narratives.
  • Exposure to India, US, and UAE markets preferred.

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