Digital Marketing Strategist

6 hours ago


Malappuram, Kerala, India beBeeMarketing Full time ₹ 6,00,000 - ₹ 12,00,000
Job Title:

Strategic Digital Marketing Specialist

Job Description:

We are seeking a highly skilled and experienced Strategic Digital Marketing Specialist to join our team. The ideal candidate will have a strong understanding of digital marketing strategies and be able to drive business growth through effective campaign planning and execution.

The successful candidate will be responsible for developing and implementing comprehensive digital marketing campaigns that boost brand visibility, drive website traffic, and increase sales. This includes creating and executing paid advertising campaigns across various channels such as Google Ads, Facebook Ads, and Instagram Ads.

The role requires excellent analytical skills and the ability to interpret data from various sources including Google Analytics, Meta Ads Manager, and other marketing tools. The candidate must also have experience with e-commerce platforms and be familiar with best practices in digital marketing.

The Strategic Digital Marketing Specialist will work closely with the content, design, and product teams to align campaign strategies and ensure consistency across all marketing efforts.

The ideal candidate will have 2-6 years of hands-on experience in digital marketing, with a proven track record of managing D2C campaigns and achieving high ROAS. Strong understanding of digital media buying, attribution, tracking, and reporting is essential.

Required Skills:
  • 2-6 years of experience in digital marketing
  • Proven track record of managing D2C campaigns and achieving high ROAS
  • Strong understanding of digital media buying, attribution, tracking, and reporting
  • Proficiency in Google Ads, Meta (Facebook/Instagram) Ads, YouTube Ads, GA4, and Google Tag Manager
  • Excellent analytical skills and ability to interpret data into actionable insights
  • Experience with e-commerce platforms is a plus
Nice to Have:
  • Experience in electronics or gadget-based D2C brands
  • Familiarity with marketing automation tools such as Klaviyo and WebEngage
  • Knowledge of SEO, affiliate marketing, and influencer marketing


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