Marketing Strategist

Description:

A Marketing Analyst is required to plan, execute, and optimize digital marketing campaigns across various platforms. The ideal candidate will possess a strong analytical mindset, a passion for ROI-driven marketing, and a proven track record of managing campaigns with measurable results.

The role involves planning, executing, and optimizing performance marketing campaigns across multiple platforms (Google Ads, Facebook/Instagram Ads, etc.). This includes preparing media plans, executing efficiently with a proven track record of 10X+ ROAS in EdTech, and monitoring campaign performance using analytics tools (Google Analytics, Google Data Studio, etc.).

Key Responsibilities:

• Develop and execute performance marketing strategies to achieve business objectives.
• Plan, execute, and optimize paid digital marketing campaigns across platforms.
• Prepare media plans and execute efficiently with a proven track record of 10X+ ROAS in EdTech.
• Monitor and analyze campaign performance using analytics tools.
• Manage budgets and ensure efficient allocation across channels to maximize quality of lead generation.
• Create and optimize ad copies, creatives, and landing pages for better conversion rates.
• Conduct A/B testing of ads and landing pages to improve campaign performance.
• Work closely with the content, design, and sales teams to ensure campaign alignment with overall goals.
• Track KPIs such as CTR, CPL, CPA, ROAS, etc., and report campaign performance regularly.
• Stay up-to-date with platform changes, industry trends, and best practices.

Requirements:

• Bachelor's degree in Marketing, Business, or related field.
• 3+ years of hands-on experience in running paid ad campaigns (Google, Meta, etc.), programmatic ads, media buying.
• Strong understanding of performance metrics and ability to analyze and interpret data.
• Experience with tools like Google Ads Manager, Facebook Ads Manager, Google Analytics, Tag Manager, DV360, and Excel.
• Strong copywriting and creative judgment skills.
• Good communication and project management abilities.

Benefits:

• You'll have full ownership of performance campaigns that directly influence student acquisition and revenue growth.
• Be part of a company that values innovation, experimentation, and continuous learning.
• Closely work with content, design, tech, and sales teams to build high-performing funnels.
• Clear KPIs, transparent performance metrics, and real opportunities to grow in title and compensation.
• Get hands-on experience in the fast-growing EdTech and digital skilling sector – one of the most dynamic spaces in India.
• Bring your strategies, test them, and scale what works — with full support from leadership.

Nice to Have:

• Experience in EdTech or digital marketing training domain.
• Google Ads or Meta Blueprint certifications.
• Familiarity with Zoho CRM and lead tracking tools.

What Sets This Role Apart:

• You'll have the opportunity to develop and execute performance marketing strategies to achieve business objectives.
• Be part of a team that values innovation, experimentation, and continuous learning.
• Closely work with cross-functional teams to build high-performing campaigns.
• Have clear KPIs, transparent performance metrics, and real opportunities to grow in title and compensation.
• Gain hands-on experience in the fast-growing EdTech and digital skilling sector.
• Bring your strategies, test them, and scale what works — with full support from leadership.

Application Requirements:

Campaign Portfolio (Optional but Preferred) – Links or PDFs showcasing past campaign results, creatives, ROAS/CPL data, or case studies.

Cover Letter or Brief Summary – Explaining your experience, tools you're proficient in, and why you're a great fit for this role.