Marketing Director

20 hours ago


Cochin, Kerala, India Maxwell GeoSystems Full time

About Maxwell GeoSystems

We are an innovative SaaS company based in Kochi, India, established in 2004. Our software is globally revolutionizing the construction industry.

About the Role

We are seeking a highly experienced Marketing Director to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and implementing a comprehensive marketing strategy that aligns with our business goals.

Your Responsibilities

  • Develop and execute a multi-channel marketing strategy that drives revenue growth and brand awareness
  • Lead a team of web developers, designers, SEO specialists, content writers, and video producers to deliver high-quality marketing campaigns
  • Conduct market research to understand our product's pain points and develop targeted marketing strategies to address them
  • Monitor and analyze campaign performance, leveraging data insights to optimize strategies and maximize ROI
  • Stay up-to-date with industry trends, competitor activities, and market shifts to adjust marketing tactics as needed
  • Collaborate with cross-functional teams to establish clear product positioning and messaging guidelines
  • BUILD/IMPROVE MAXWELL GEOSYSTEMS' BRAND AWARENESS, ENGAGEMENT AND DEMAND GENERATION BY LEVERAGING MARKETING CHANNELS AND AGENCIES EFFECTIVELY
  • Continuously optimize and improve our website's overall performance and individual pages
  • Establish and maintain an online digital archive of user manuals, system tutorials, and training courses
  • Incorporate client user portal & website/social media in the public domain;
  • Coordinate preparation consistency of Client Tender proposals with key company stakeholders
  • Develop a Tender archive database for ready access with module sections for new proposals
  • Lead a team of web developers, designers, SEO specialist, Content writers and video Minimum of 10-15 years working experience in marketing field
  • B2B and SaaS marketing experience will be considered an advantage
  • Well organized, good team player, problem-solving approach
  • Storyteller with experience translating insights, product information and data into client-facing marketing presentations that demonstrate client value
  • Experience in organizing industry events, roundtable discussions, and other client engagement activities
  • Experience of digital marketing techniques, SEO practices, and social media marketing
  • Proven experience in B2B marketing, with a focus on product/employer branding and demand generation strategies
  • Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials
  • Demonstrable impacts on previous projects, with Global market experience
  • An experienced marketing leader and self-starter who has demonstrated success dealing with ambiguity, partnering with cross-functional teams, and problem-solving leadership with limited oversight
  • People management skills, with experience of having led a or Master's degree in Marketing/Advertising, Communications, or Business

What We Offer

We offer a competitive salary range of $120,000 - $180,000 per annum, healthcare insurance, discretionary annual bonus, and career progression plans to help you grow within the company.


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