Marketing Director

1 day ago


Cochin, Kerala, India Maxwell GeoSystems Full time
Job Overview

We are seeking an experienced Marketing Director to lead our data management initiatives. This role involves developing and implementing a comprehensive marketing plan that aligns with the company's strategy and goals.

Key Responsibilities:
  • Develop and execute a 3-year marketing plan that drives business growth and enhances brand awareness.
  • Plan and manage budgets for executing marketing strategies, ensuring effective resource allocation.
  • Conduct thorough research on our product and understand client pain points to inform marketing decisions.
  • Analyse campaign performance, leveraging data insights to optimise strategies and maximise ROI.
  • Stay up-to-date with industry trends, competitor activities, and market shifts to adapt marketing tactics accordingly.
Requirements:
  • Minimum 8-10 years of experience in marketing, with a focus on B2B and SaaS marketing.
  • Well-organised, team-oriented, and skilled problem-solver.
  • Able to translate complex information into compelling client-facing presentations.
  • Experience with digital marketing techniques, SEO practices, and social media marketing.
  • Proven track record of success in B2B marketing, with a focus on product/employer branding and demand generation strategies.
  • Able to guide creative production of campaigns, printed collateral, and other marketing materials.
Qualifications:
  • Bachelor's degree in Marketing/Advertising, Communications, or Business.
Compensation and Benefits:
  • Competitive salary: ₹35 lakhs per annum.
  • Healthcare insurance and discretionary annual bonus.
  • Career progression plans to support professional growth within the company.


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