Direct-to-Consumer Growth Marketing Manager

6 hours ago

Gandhinagar, Gujarat, India beBeePerformance Full time ₹ 20,00,000 - ₹ 25,00,000
Senior Performance Marketing Specialist

We are seeking a highly skilled and data-driven Senior Performance Marketing Specialist with expertise in scaling Direct-to-Consumer (D2C) brands.

  • Key Responsibilities:
  • Create full-funnel strategies tailored for D2C brands, including TOFU, MOFU, and BOFU stages.
  • Manage daily budgets, bids, and pacing to ensure efficient delivery and maximize ROI.
  • Conduct A/B testing on creatives, copies, audiences, and landing pages to optimize ad performance.
  • Analyze ad funnels to reduce Customer Acquisition Cost (CAC) and improve Return on Ad Spend (ROAS).
  • Collaborate with UI/UX and product teams to enhance website Conversion Rate Optimization (CRO).
  • Track, measure, and analyze campaign performance using tools such as Google Analytics, GA4, Meta Business Suite, and attribution platforms.
  • Provide weekly and monthly performance dashboards with actionable insights.
  • Forecast spends, CAC, and ROI based on past data and industry benchmarks.
  • Research consumer behavior, market trends, and competitor strategies to identify opportunities.
  • Build and scale lookalike, retargeting, and interest-based audiences.
  • Create customer cohorts and lifecycle campaigns to increase Lifetime Value (LTV).
  • Collaborate with creative teams to guide ad content, including videos, static ads, user-generated content, and influencer collaborations.
  • Work with product and sales teams to align campaigns with launches, discounts, and seasonal promotions.
  • Drive innovation by testing new ad formats, platforms, and growth hacks.

The ideal candidate will have 3–6 years of experience in Performance Marketing, preferably for D2C e-commerce brands, and strong analytical skills to translate data into strategy.

Growth-oriented individuals with a test, learn, and scale mindset, who are comfortable working in a fast-paced, high-growth D2C environment, are encouraged to apply. We offer competitive compensation and opportunities for professional growth.

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