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Growth Marketing Specialist

2 weeks ago

Gandhinagar, Gujarat, India beBeeRetention Full time ₹ 50,00,000 - ₹ 1,00,00,000
Customer Relationship Manager Position

We are looking for a skilled professional to oversee customer lifecycle management and strengthen our brand's relationships with its loyal customer base.

This role will focus on personalization, loyalty, and repeat purchase growth across digital channels. The ideal candidate will be responsible for designing and executing customer retention journeys, increasing repeat purchase rates, and analyzing customer behavior using RFM (Recency, Frequency, Monetary) and behavioral cohorts.

  • Craft targeted CRM strategies to boost sales and engagement.
  • Develop and execute personalized marketing campaigns through email, SMS, WhatsApp, and push notifications.
  • Analyze customer data to identify trends and areas for improvement.
  • Leverage customer insights to inform product development and improve overall customer experience.
  • Collaborate with cross-functional teams to ensure seamless execution of CRM initiatives.
  • Track key performance metrics to measure the success of CRM efforts.
  • Implement data-driven solutions to optimize customer communication and enhance customer satisfaction.
  • Stay up-to-date with industry trends and best practices in CRM and customer engagement.
  • Contribute to the development of a customer-centric company culture.
Required Skills & Qualifications
  1. 3-5 years of experience in CRM, retention, or customer engagement in D2C/consumer brands.
  2. Strong knowledge of CRM tools, automation, and analytics platforms.
  3. Analytical mindset – comfort with data analysis and interpretation.
  4. Creative thinker with ability to personalize content and storytelling.
  5. Strong understanding of customer empathy and solution-driven communication.
  6. Exposure to e-commerce/beauty/wellness industry preferred.

Join us in scaling a high-growth D2C brand that values innovation and sustainability.

Enjoy a dynamic work environment where ideas are valued and growth opportunities abound.

Be part of a purpose-led brand shaping the future of clean beauty.

Maintain a strong work-life balance and enjoy access to ongoing training and development opportunities.