
Chief Brand Builder
2 days ago
The primary objective of this position is to support brand development initiatives across various solution areas under a portfolio of products.
Job Responsibilities:
- Market Insight: Understand the target audience, their triggers and barriers, competitive landscape, etc.
- New Product Introduction (NPI): Assist in communication development across touchpoints like product display pages, direct-to-consumer store, CRM touchpoints, marketplaces, etc.
- Communication Development: Help manage all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc.
- Data Analysis: Drive measurement and learnings for various marketing initiatives.
- Stakeholder Engagement: Collaborate with relevant point-of-contacts across the marketing team, cross-functional teams, and external partners/agencies/vendors.
- Offline Understanding: Visit markets to track offline business health metrics like distribution, ECO/Unique ECO, primary and secondary revenue, visibility, and planogramming.
Requirements:
- Bachelor's degree in Business Administration, Marketing, or related field.
- Experience in Brand Management, Consumer Marketing, E-commerce, or digital marketing.
- Highly motivated and self-driven team player.
- Able to manage multiple projects simultaneously.
- Passionate about building a consumer brand.
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