Chief Brand Positioning Officer

16 hours ago

Gandhinagar, Gujarat, India beBeeMarketing Full time US$ 10,00,000 - US$ 12,00,000
Global Marketing and Demand Generation Leader">

We seek a seasoned marketing executive to drive brand positioning growth strategy and customer acquisition in the competitive HR Tech SaaS market.

This high-impact leadership role is responsible for building and executing a global marketing strategy that accelerates pipeline generation enhances brand visibility and positions the organization as a market leader in contingent workforce management and talent technology.

The ideal candidate will have expertise in developing and executing comprehensive global marketing strategies to drive brand awareness lead generation and customer engagement.

Key Responsibilities:
  • Develop and execute a comprehensive global marketing strategy to drive brand awareness lead generation and customer engagement.
  • Position the organization as the premier solution in the market by leveraging thought leadership content marketing PR and digital campaigns.
  • Lead brand messaging and storytelling to differentiate our platform in the HR Tech SaaS landscape.
  • Align marketing efforts with sales product and executive leadership to ensure a unified go-to-market (GTM) strategy.
Demand Generation & Growth Marketing:
  • Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations including US EU and APAC.
  • Develop and optimize lead acquisition strategies through SEO SEM ABM Account-Based Marketing digital advertising and marketing automation.
  • Implement data-driven growth marketing tactics to attract and convert enterprise HR procurement and talent acquisition leaders.
  • Own and optimize the marketing funnel from awareness to conversion ensuring a high-quality MQL-to-SQL pipeline.
Content & Thought Leadership:
  • Oversee the creation of compelling content including whitepapers case studies webinars industry reports and blogs that establish the organization as a trusted authority in workforce solutions.
  • Collaborate with analysts influencers and industry leaders to strengthen market credibility and drive earned media coverage.
  • Develop and execute conference event and sponsorship strategies to position the organization at the forefront of HR Tech and contingent workforce events.
Customer & Partner Marketing:
  • Build customer advocacy programs to leverage client success stories and testimonials in marketing efforts.
  • Develop co-marketing initiatives with VMS MSP and HR Tech ecosystem partners to expand market reach.
  • Enhance retention marketing strategies that support cross-sell upsell and expansion opportunities within existing accounts.
Analytics & Performance Optimization:
  • Define and track key marketing KPIs including CAC LTV pipeline contribution MQL conversion rates and brand engagement metrics.
  • Utilize marketing automation CRM and analytics platforms e.g. HubSpot Marketo Salesforce Google Analytics to drive campaign effectiveness.
  • Continuously test refine and scale successful marketing programs using A/B testing and performance analysis.

  • Chief Brand Architect

    2 days ago

    Gandhinagar, Gujarat, India beBeeBrandStrategist Full time ₹ 1,00,00,000 - ₹ 2,00,00,000

    Job DescriptionWe are seeking a creative and analytical professional to shape brands that leave a lasting impression. The ideal candidate will blend creativity with data-driven insights to drive business growth.Key Responsibilities:Conduct Market Research: Identify opportunities and gaps through market research and brand audits.Lead Creative Direction: Guide...

  • Senior Marketing Director Position

    3 days ago

    Gandhinagar, Gujarat, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 17,70,000

    As a Chief Marketing Officer, you will be responsible for generating and developing business growth strategies. You will oversee all products, including tops, bottoms, outerwear, formal wear, casual wear, knits, woven, denims, sportswear, activewear, etc.Key Responsibilities:Develop and implement marketing strategies to increase sales and revenue.Manage...

  • Chief Investment Officer

    10 hours ago

    Gandhinagar, Gujarat, India beBeeInvestment Full time ₹ 4,00,00,000 - ₹ 5,00,00,000

    Portfolio Management Opportunities:Eligibility requirements for portfolio managers are as follows:A corporate entity must possess necessary infrastructure like office space, equipment and personnel.The chief officer should have a professional qualification in law, finance, accountancy or business management, or have completed the CFA program.He should have...

  • Chief Brand Builder

    3 days ago

    Gandhinagar, Gujarat, India beBeeBrandBuilder Full time ₹ 9,00,000 - ₹ 12,00,000

    About the RoleThe primary objective of this position is to support brand development initiatives across various solution areas under a portfolio of products.Job Responsibilities:Market Insight: Understand the target audience, their triggers and barriers, competitive landscape, etc.New Product Introduction (NPI): Assist in communication development across...

  • Chief Operations Director

    2 days ago

    Gandhinagar, Gujarat, India beBeeHospitalOperations Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

    Job Title: Chief Operating OfficerThe Chief Operating Officer is responsible for overseeing the overall hospital operations and ensuring that all departments are functioning efficiently. This role requires a strong leadership presence, excellent communication skills, and the ability to make informed decisions.Key Responsibilities:Strategic Planning &...

  • Chief Brand Innovator

    3 days ago

    Gandhinagar, Gujarat, India beBeeStrategist Full time ₹ 70,00,000 - ₹ 1,00,00,000

    Job Opportunity:We seek an experienced Brand Strategist to provide our creative team with guidance and ideas for launching new projects. The successful candidate will develop concepts and strategies for ventures and monitor their progress.The goal is to achieve the best possible outcomes of our projects, both visually and in terms of customer satisfaction...

  • Senior Brand Manager

    3 days ago

    Gandhinagar, Gujarat, India beBeeBranding Full time ₹ 60,00,000 - ₹ 1,20,00,000

    Head of Branding & PRThe Head of Branding & PR plays a pivotal role in shaping the institution's brand across various stakeholders.This strategic position requires overseeing brand identity, external communications, media relations, and PR campaigns to enhance visibility, reputation, and engagement.Key Responsibilities:Brand Strategy & ManagementDefine and...

  • Academic Leader

    6 days ago

    Gandhinagar, Gujarat, India beBeeAcademic Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

    Chief Academic OfficerThe Chief Academic Officer serves as the chief executive and academic head, leading with purpose, vision, and heart. This role encompasses a wide range of responsibilities, including academics, research excellence, operations, financial leadership, student experience, success, well-being, and global partnerships.Strategic innovation is...

  • HR Assistant Position

    3 days ago

    Gandhinagar, Gujarat, India beBeeHumanResources Full time ₹ 7,86,432 - ₹ 10,48,576

    Job OpportunityWe are seeking a talented and proactive individual to fill the role of Junior HR Executive. This position will be responsible for supporting and managing various HR functions across recruitment, employee engagement, office events, and public relations.Key ResponsibilitiesRecruitment & Onboarding: Assist in end-to-end recruitment (sourcing,...

  • Global Brand Strategist

    2 days ago

    Gandhinagar, Gujarat, India beBeeBrandStrategist Full time ₹ 60,00,000 - ₹ 1,50,00,000

    Brand Strategist RoleAbout the PositionWe're seeking a talented professional to spearhead our brand strategy efforts. As a key member of our team, you'll be responsible for crafting a narrative that resonates with our audience and drives business results.Create and execute impactful campaigns that capture attention and leave a lasting impression.Determine...