Senior Brand Manager

4 days ago

Gandhinagar, Gujarat, India beBeeBranding Full time ₹ 60,00,000 - ₹ 1,20,00,000
Head of Branding & PR

The Head of Branding & PR plays a pivotal role in shaping the institution's brand across various stakeholders.

This strategic position requires overseeing brand identity, external communications, media relations, and PR campaigns to enhance visibility, reputation, and engagement.

Key Responsibilities:
  1. Brand Strategy & Management
  • Define and execute branding strategy aligned with institutional goals, ensuring seamless execution.
  • Ensure consistency of brand identity across all channels (digital, print, events), fostering a unified image.
  • Boost brand recall and equity within the education ecosystem through targeted initiatives.
  1. Public Relations & Media Management
  • Nurture strong relationships with media, influencers, and industry bodies to elevate the institution's profile.
  • Draft compelling press releases, articles, and speeches for leadership, showcasing expertise.
  • Manage media coverage, crisis communication, and institutional reputation to maintain a positive image.
  1. Digital & Social Media Presence
  • Drive brand presence on social media platforms, engaging with diverse audiences.
  • Oversee content strategy, storytelling, and digital campaigns to captivate and retain interest.
  • Leverage analytics for continuous improvement, refining tactics to optimize results.
  1. Events & Outreach
  • Organize impactful branding events, education fairs, conferences, and community outreach programs.
  • Ensure institutional visibility at national and international forums, fostering collaboration and partnerships.
  1. Stakeholder Communication
  • Effectively manage internal communications and alumni engagement, maintaining a strong connection.
  • Collaborate with academic, CRC, and admissions teams for brand alignment, promoting a cohesive message.

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