Senior Brand Strategist

12 hours ago

Gandhinagar, Gujarat, India beBeeStrategist Full time ₹ 1,50,00,000 - ₹ 2,15,00,000
Role:

As a Senior Brand Strategist, you will lead the development and execution of distinctive brand identities for our university campuses in India.

You will partner with top-tier universities to launch their campuses in India, making world-class education more accessible to Indian students. Your role will involve shaping how students, parents, faculty, and partners perceive us through strategic identity development, creative storytelling, and data-driven execution.

, Key Responsibilities:
  1. Brand Strategy & Development:
  • Develop and own a composite brand strategy that balances global equity with unique positioning in the Indian market.
  • Build a scalable brand architecture that supports multiple academic programs and audiences.
  • Maintain brand guidelines and governance frameworks across all platforms and touchpoints.
Influencer Marketing:
  • Design and manage large-scale influencer marketing campaigns with high-authority influencers and subject-matter experts.
  • Build a student ambassador network on college campuses and equip them to amplify brand stories.
  • Lead partnerships with credible voices in education and youth media to elevate trust and authenticity.
ATL / BTL Marketing & Media Planning:
  • Lead ATL campaigns to drive mass awareness and reputation building.
  • Plan and execute BTL activations, including school fairs, campus branding, experiential events, and community outreach.
  • Oversee media strategy and planning in collaboration with agency partners.
Website & Digital Experience:
  • Oversee website development as a flagship brand destination.
  • Develop and execute a digital content strategy to bring alive the university's mission and values.
  • Drive usability, SEO, and UX improvements in coordination with product and tech teams.
Digital Brand Campaigns:
  • Conceptualize and execute digital-first brand campaigns across platforms.
  • Lead campaign planning and messaging for paid digital media.
  • Champion creative experimentation in digital storytelling.
Content Marketing:
  • Build and lead the content marketing strategy to engage prospects and build brand equity.
  • Develop high-impact content formats: blogs, articles, newsletters, and thought leadership pieces.
  • Collaborate with admissions, academic, and digital teams to ensure content aligns with student journeys and application cycles.
Creative / Content Production & Agency Management:
  • Own and oversee production of all brand assets: video, copy, design, motion, and physical collateral.
  • Identify, evaluate, and onboard creative agencies to support brand development and go-to-market execution.
Brand Impact Measurement & Insights:
  • Define KPIs and establish brand health tracking mechanisms to continuously assess brand equity, recall, and sentiment.
  • Commission qualitative and quantitative research to track brand awareness, recall, consideration, preference, and NPS.
Internal Brand & Stakeholder Alignment:
  • Drive internal brand onboarding for faculty, staff, and operations to ensure cultural alignment and brand advocacy.
  • Equip all departments with toolkits and training to live and represent the brand consistently.

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