Social Media Community Builder

7 days ago


Mumbai, Maharashtra, India Mirchi Full time
Job Description:

Mirchi is seeking a highly skilled Social Media Community Builder to lead our social media strategy and build a strong online presence.

About the Role:
  • We are looking for someone with 6-8 years of experience in entertainment media, preferably in social marketing or digital communications agencies
  • You will be responsible for developing a robust social media strategy to boost following and visibility across various platforms
  • Your role will include identifying key cohorts of audiences and devising strategies to grow and scale these groups
  • You will also manage and oversee the creation of high-quality content for social media platforms
  • In addition, you will lead the visual look and feel of each platform, tone of voice, and daily editorial optimization
Key Responsibilities:
  • Develop a comprehensive social media strategy to enhance brand awareness and engagement
  • Identify and define key performance indicators (KPIs) and monitor them regularly
  • Create a monthly social media calendar with relevant special days, hashtags, and occasion-specific campaigns
  • Measure and analyze performance metrics to optimize social media campaigns
  • Run ad campaigns on social media platforms and optimize them for better results
  • Prepare and submit regular reports to stakeholders, covering performance, reach, engagement, and return on investment (ROI)
  • Stay up-to-date with the latest trends, hashtags, and developments on social media and use this knowledge to create engaging content
Requirements:
  • Strong strategic thinking and consulting skills
  • Excellent communication and collaboration skills
  • Ability to work independently and as part of a cross-functional team
  • Proven track record of managing social media, building online communities, and running successful ad campaigns
What We Offer:
  • A competitive salary of $80,000 - $110,000 per annum, depending on experience
  • A dynamic and supportive work environment
  • The opportunity to work with a talented team and contribute to the growth of Mirchi's social media presence


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