Area Executive

3 weeks ago

Madurai, Tamil Nadu, India Colgate-Palmolive Company Full time

About the Role

We are seeking a highly motivated and experienced Area Executive to join our team at Colgate-Palmolive Company. As an Area Executive, you will be responsible for ensuring the width and depth of distribution of our products in the given zone and implementing Customer Development strategies to achieve sales and distribution objectives.

Key Responsibilities

  • Distribution Management
    • Identify new markets/accounts and bring them under direct coverage on a regular basis.
    • Ensure addition of specialty wholesalers.
    • Ensure stores in route list are classified according to the accurate RE.
    • Ensure that SSM efforts are advised to reduce number of non-purchasers.
    • Ensure optimum usage of activations to drive sales.
  • In-store management
    • Prioritize accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route).
  • Market Updates
    • Secure and draw insights from any competitive information available in public domain regarding:
      • New products.
      • Activities.
      • Schemes.
      • Any other developments.
  • Data based working and communication
    • Use data to drive overall business performance.
    • Setting objectives for market visits.
    • Reviewing sales associates and PSR performance against plan.
    • Reviewing stockiest performance against plan.
  • Developing and training
    • Train and develop sales associates through required mode of training (e.g. new products, toothbrush assortment, focus on medical stores i.e. PASSION understanding).
    • Mentor and empower sales associates to perform well by ensuring that CP benefits are availed by SSMs.
    • Acknowledge any issues faced by sales associates in the field and provide support to resolve it.
  • Meetings
    • Conduct effective monthly and weekly sales associates meetings.
  • Reporting
    • Compile reports and information as per requirements communicated by AM.
  • Relationship Building
    • Maintain trust and understanding in working with stockiest and trade in general, especially partner with key wholesalers to drive business.
    • Share success stories and Communicate program to build off-takes.
    • Mutually work towards category growth.
    • Resolve issues, etc.

Requirements

  • 2 plus years of work experience in FMCG Companies.

Professional Qualifications & Training

  • Essential: Post Graduate in Business Administration.

Our Commitment to Sustainability

With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion

Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

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