Content Strategist

2 days ago


Hyderabad, Telangana, India OTS Advertising Full time

About OTS Advertising

OTS Advertising is a leading independent communication, media & design agency headquartered in India. With over 40 years of experience, we work with diverse clients from private companies to government bodies.

Our Team

We're looking for a talented Content Strategist to join our team. As a key member, you'll play a crucial role in developing and executing creative content strategies for our brands across various channels.

  • You'll be responsible for managing work efficiently, generating ideas collaboratively with the team, and staying up-to-date with current content trends.

Key Responsibilities

  1. Develop and execute effective content strategies for brands across all channels, including website, email, social media, and advertising.
  2. Collaborate with art, planning, and other cross-functional team members to develop and execute on-brand campaigns.
  3. Research and stay informed about industry trends and best practices to inform content creation and strategy.
  4. Evaluate and refine all content to ensure accuracy, error-free, and alignment with brand guidelines.
  5. Review and provide feedback on content created by other team members and serve as the final point of authority on always-on work.
  6. Present concepts and ideas to brands as per briefs and incorporate feedback effectively.
  7. Propose topical content and moment marketing campaigns proactively based on trending conversations relevant to the target audience.
  8. Monitor digital and new media industry trends and competitor offerings to enhance current offerings.
  9. Optimize content using SEO best practices where required.
  10. Cultivate creative involvement in end-to-end coordination and execution with respective brands.

Requirements

  • A minimum of 2 years of prior advertising agency experience.
  • Strong and confident communication skills.
  • Bachelor's degree.

Salary

We offer an estimated annual salary of ₹800,000 - ₹1,200,000 depending on your experience and qualifications.



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