Creative Content Strategist

2 days ago


Hyderabad, Telangana, India Keka HR Full time

We are seeking an experienced and innovative Creative Content Strategist to join Keka HR's marketing team. This individual will play a key role in developing compelling copy across various channels, including ads, email campaigns, landing pages, and banners. The Creative Content Strategist will be responsible for both the strategic and executional aspects of content creation, ensuring that all content aligns with the brand voice and drives measurable business outcomes.

Key Responsibilities:
  • Develop, implement, and refine content strategies for marketing campaigns across multiple channels (ads, emails, landing pages, banners).
  • Collaborate with the design, marketing, and product teams to ensure consistency in messaging and brand tone.
  • Interpret marketing briefs to generate creative, persuasive content that resonates with target audiences.
  • Work closely with the creative and digital teams to ensure that content aligns with the overall campaign objectives and user experience.
Content Creation:
  • Write compelling and concise ad copy for social media, display ads, and PPC campaigns.
  • Optimize ad copy to drive click-through rates (CTR) and conversion rates.
  • Craft attention-grabbing subject lines and email body content to boost open rates and engagement.
  • A/B test email copy and strategies to enhance performance.
  • Write optimized, high-converting copy for landing pages that encourage user engagement and lead generation.
  • Create banner ads that capture attention and communicate key messages effectively.
Brand Voice & Consistency:
  • Maintain and refine the brand's voice and tone across all marketing channels.
  • Ensure consistency of messaging across all touchpoints.
Performance Metrics:
  • Conversion Rate: Increase in conversion rates across ads, emails, and landing pages.
  • Click-Through Rate (CTR): Improvement in CTR for digital ads and email campaigns.
  • Open Rate & Engagement: Growth in email open rates, click rates, and overall engagement metrics.
  • Lead Generation: Number of qualified leads generated through landing pages.
  • Campaign ROI: Return on investment for content-driven campaigns.
  • A/B Testing Results: Positive changes resulting from iterative testing and optimization efforts.

The estimated salary for this position is $80,000 - $110,000 per year, depending on experience and qualifications.



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