Digital Content Strategist

21 hours ago


Hyderabad, Telangana, India Lapog Studios Full time

We are looking for a creative and strategic Digital Content Strategist to handle and grow the Instagram presence of Lapog Studios.

Job Overview:

Lapog Studios is a forward-thinking company that values innovative thinking and cutting-edge ideas. We are seeking an experienced Digital Content Strategist who can join our team and help us create engaging content that resonates with our audience.

The successful candidate will be responsible for managing all aspects of Instagram content creation, including curating ideas, producing videos, running ad campaigns, and coordinating with a video production team.

Key Responsibilities:
  • Content Creation and Management: Develop and implement a monthly content calendar for Instagram posts, reels, and stories.
  • Create visually appealing, brand-aligned content ideas aligned with business goals.
  • Video Production Oversight: Lead and manage the video production team to ensure high-quality content delivery.
  • Oversee the planning, shooting, and editing of in-store videos, product showcases, and customer testimonial reels.
  • Advertising on Meta Platforms: Plan, execute, and optimize paid ad campaigns on Instagram and Facebook.
  • Analyze ad performance, track ROI, and adjust strategies for maximum reach and engagement.
  • Customer Feedback Integration: Capture and utilize customer testimonials and feedback to create engaging reels and posts.
  • Highlight customer experiences in an innovative and relatable way.
  • Analytics and Reporting: Monitor and report on Instagram analytics, ad campaign performance, and follower growth.
  • Use insights to optimize content strategy and ad targeting.
  • Trend Analysis and Strategy: Stay updated with social media trends, Instagram algorithms, and advertising best practices.
  • Incorporate trending topics, formats, and hashtags into the content strategy.
Requirements:
  • Technical Skills: Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, Canva, or similar).
  • Expertise in managing Meta ad platforms (Facebook Ads Manager).
  • Basic photography and advanced videography skills.
  • Leadership and Collaboration: Experience managing or coordinating with video production teams.
  • Ability to lead creative brainstorming sessions and deliver innovative ideas.
  • Social Media Expertise: In-depth understanding of Instagram and Facebook algorithms, trends, and ad strategies.
  • Proven ability to grow social media accounts and increase engagement.
  • Soft Skills: Strong creativity and storytelling abilities.
  • Excellent communication, time management, and organizational skills.
  • Analytical mindset with the ability to interpret data and derive actionable insights.
  • Experience: Minimum 2–3 years of experience in social media management, video production, or digital marketing.
  • Prior experience in the retail or fashion industry is a plus.
Compensation:

Rupees thirty thousand to fifty thousand per month (depending on experience and expertise)



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