Trade Marketing Specialist

2 days ago

GTB Nager, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 1,20,00,000

Job Opportunity:

This role is responsible for overseeing the retail presence and activation strategy across various channels.

Key Responsibilities:

  • Develop and execute a comprehensive trade marketing plan, encompassing in-store branding, gondolas/fixtures, testers, planograms, promotions, and seasonal launches.
  • Manage the lifecycle of point-of-sale materials (POSM), including design, production, deployment, and audit.
  • Coordinate with media and outdoor agencies to drive out-of-home (OOH) and proximity media campaigns around key stores and markets.
  • Establish retail visual merchandising standards, conduct field audits, and implement improvements.
  • Collaborate with sales teams on store activation plans, openings, and monthly priorities.
  • Manage trade budgets, negotiate vendor rates, and track return on investment (ROI) per activation.
  • Oversee promoter enablement initiatives, including counter displays, visual toolkits, and training inputs.
  • Monitor competitive activity and visibility share, providing recommendations for market-driven actions.
  • Report weekly on execution, spend versus plan, and impact metrics.

Required Skills:

  • Trade marketing expertise
  • Project management skills
  • Vendor negotiation and relationship management
  • Retail visual merchandising knowledge
  • Competitive analysis and market insights

Benefits:

This role offers a dynamic and challenging work environment, opportunities for professional growth, and a competitive compensation package.

Additional Information:

The ideal candidate will possess strong business acumen, excellent communication skills, and the ability to work effectively in a fast-paced environment.

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