Zonal Head

Key Responsibilities

Market & Strategy

• Conduct market research, competitive analysis, and gather customer insights to identify opportunities and pain points.
• Track competition, industry trends, and market developments to support strategic decision-making.
• Define market growth strategy and align organizational efforts to achieve annual targets.

Product & Channel Engagement

• Collaborate with internal teams to develop trade marketing requirements and specifications.
• Lead initiatives to onboard, train, and engage channel partners including dealers, retailers, influencers (architects, masons, interior designers, and contractors).
• Drive adoption and execution of product launches in alignment with sales and marketing teams.

Trade & Retail Execution

• Plan and implement in-store visibility initiatives including POP materials, signage, branding, and displays.
• Support expansion of exclusive stores (franchisee) and MBOs while enhancing customer experience at touchpoints.
• Execute zonal activations such as retail promotions, roadshows, exhibitions, trade events, and influencer meets.
• Collaborate with agencies to deliver impactful BTL activities that drive brand visibility and footfall.

Performance Tracking & Reporting

• Maintain dashboards to monitor scheme effectiveness, dealer performance, and branding compliance.
• Regularly report on trade marketing KPIs such as footfall uplift, secondary sales growth, brand recall, and partner satisfaction.
• Track key product and trade metrics, analyze performance, and provide data-driven recommendations.

Financial & Administrative

• Effectively manage zonal trade marketing budgets, ensuring ROI on spend.
• Ensure timely invoice submission and monthly provisioning.
• Maintain transparent reporting to stakeholders on progress and execution.

Desired Candidate Profile

• 10+ years of experience in Trade Marketing, preferably in Building Materials / FMCG / Consumer Durables industry.
• Strong understanding of channel dynamics, retail execution, and influencer engagement.
• Excellent stakeholder management, communication, and leadership skills.
• Proven track record of driving trade visibility, dealer engagement, and market growth.
• Ability to manage budgets and deliver cost-effective trade marketing programs.