
Regional Growth Director
16 hours ago
Job Description:
As a Market Leader, you will be responsible for driving market growth and visibility through strategic planning, execution, and analysis. You will lead initiatives to onboard, train, and engage channel partners, including dealers, retailers, influencers, architects, masons, interior designers, and contractors.
You will collaborate with internal teams to develop trade marketing requirements and specifications, and drive adoption and execution of product launches in alignment with sales and marketing teams.
Additionally, you will plan and implement in-store visibility initiatives, including POP materials, signage, branding, and displays, and execute zonal activations such as retail promotions, roadshows, exhibitions, trade events, and influencer meets.
Furthermore, you will maintain dashboards to monitor scheme effectiveness, dealer performance, and branding compliance, and regularly report on trade marketing KPIs such as footfall uplift, secondary sales growth, brand recall, and partner satisfaction.
Required Skills and Qualifications:
To succeed in this role, you will need 10+ years of experience in Trade Marketing, preferably in Building Materials / FMCG / Consumer Durables industry.
You should have a strong understanding of channel dynamics, retail execution, and influencer engagement, as well as excellent stakeholder management, communication, and leadership skills.
A proven track record of driving trade visibility, dealer engagement, and market growth is essential, along with the ability to manage budgets and deliver cost-effective trade marketing programs.
Benefits:
This is an exciting opportunity to join our team and contribute to driving business growth and success.
As a Market Leader, you will have the opportunity to work on high-profile projects, develop your skills and expertise, and take on new challenges.
Additionally, you will receive comprehensive training and development opportunities to help you succeed in your role.
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