Digital Business Growth Lead

7 days ago

Mount Abu, Rajasthan, India beBeeGrowth Full time
About the Role

You will be responsible for driving adoption & engagement for a mobile app across customer segments. This individual will be part of the digital banking team, crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and transaction intensity).

Key Responsibilities
  • Customer Engagement:
    • Work on initiatives/levers to increase traffic on bank's channels (mobile/net) with an objective to increase conversion from target bases new and drive adoption among the new/existing consumers.
    • Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s)
    • Work closely with Bank's product, analytics and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively.
    • Use data analytics, and segmentation to make targeted marketing strategies. Conduct A/B testing to validate hypothesis and optimize user journeys
    • Own end to end measurement framework for growth experiments, ensuring data accuracy and impact assessment. Build dashboards and reports to track KPIs, campaign performance and growth experiments
    • Work with BI/analytics tools (SQL, excel, power BI) to extract, clean and interpret large data sets.
  • Product Enhancement
    • Be the voice- of customer in shaping the new set of features/products that the bank should launch
    • Work closely with Marketing team to create awareness and engagement campaigns and should have a strong view on customer needs
    • Increase adoption of new products among the existing consumers through cross-sell and upsell initiatives
    • Co-create new and optimise existing cross-sell and upsell user journeys with Digital Product Managers
Requirements

We are looking for someone with 2-6 years of relevant experience in growth/product marketing for a digital business/apps. You must have a customer centric mindset and eye for detail is a must. Prior experience of working on campaign management tools such as Moengage, Clevertap, Google Analytics, Adobe etc and marketing tools like Firebase, Appsflyer required. Hands on experience with data extracting and interpretation tools like SQL, Power BI required. Prior experience of executing D2C campaigns and content strategy and experience in managing digital portfolio for a bank/fintech/NBFC is a plus.

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