Senior Consumer Activation Lead

5 days ago

Salem, Tamil Nadu, India beBeeConsumerActivation Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
About the Job:

We are looking for an experienced professional to lead our activation efforts.

The ideal candidate will have a strong understanding of activation and event marketing, with experience in FMCG or a related field.

The successful candidate will be responsible for developing and executing strategic plans to drive business outcomes, collaborating with cross-functional teams, and analyzing campaign performance using metrics such as productivity, sales lift, and brand health.

The role requires creative problem-solving skills, excellent communication and partnership-building abilities, and a focus on cost optimization and innovation.

Key Responsibilities:
  1. Basis the brand plan, arrive at an annual set of activities/calendar and drive it to execution and measure the campaigns/understand the effect on the brands.
  2. For each Key sub brand, ensure a clear strategy and role of activation to achieve business objectives and measure the impact on the brand.
  3. Build consumer database and retarget consumers in future.
  4. Drive Rural and Higher Participation in Mela/Fairs and explore regional festivals like Chatt Puja, Karva Chauth etc.
  5. Cost Optimization - Negotiation, cost effective models.
  6. Identify new touch Points to Engage/Sample/Sell - Wedding planner, Cafeteria, Amusement Parks.
  7. Create campaigns using technology - AR/VR/Meta/Gaming or any other key technology and drive measurement. Disruption or Innovative ways of deployment (Improved Brand message & brand association than previous plan) Measure the impact - PR, integrated campaign, Measurement Study, overall participation, engagement and productivity.
  8. Continuous consumer data base creation (%age of consumers met for any activity conducted) - Cover Behavioural questions/feedback questions.
  9. Ensure Finance Tracker, SOP adherence are periodically reviewed.
  10. Agency Management - new agencies/specialized agencies/regional agencies.
  11. Take up an activity to show case best practices done in the area of activation and digital activation project.

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