Senior Consumer Research Specialist

2 days ago


Salem, Tamil Nadu, India beBeeConsumer Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Job Title: Consumer Insights Manager

Job Description:

Key Responsibilities:
  • Develop and execute strategic consumer research initiatives to inform business outcomes.
  • Lead the design and execution of qualitative and quantitative studies, including segmentation, brand tracking, user adoption, customer journey mapping, and category understanding.
  • Establish an ongoing consumer intelligence platform to capture evolving needs, expectations, and behaviors.
  • Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.

Required Skills and Qualifications:

We are seeking a dynamic Consumer Insights Professional with a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity. The ideal candidate will have 6-8 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side experience.

The successful candidate will have a solid foundation in both qualitative research methodologies and experience in applying them to solve business problems. Experience in customer journey mapping, segmentation, category research, and cultural insights is highly desirable.



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