Data Driven Senior Insights Lead

4 days ago

Salem, Tamil Nadu, India beBeeDataDriven Full time ₹ 21,87,000 - ₹ 25,95,000

Job Summary:

We are seeking a seasoned data professional to lead our Consumer Insights function. The ideal candidate will have a strong background in audience research and a proven track record of driving business decisions with data.

About the Role:

The Senior Manager - Consumer Insights is responsible for developing and implementing data-driven strategies to inform content development, programming, and marketing initiatives. This role requires a unique blend of analytical and storytelling skills, as well as the ability to work closely with cross-functional teams.

Key Responsibilities:

  • Lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
  • Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms.
  • Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior.
  • Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
  • Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.

Requirements:

  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • At least 12 years of experience in a media/entertainment environment with a strong focus on audience research and insights.
  • Deep working knowledge of BARC software and television/digital audience measurement systems.

Technical Skills:

  • Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
  • Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.

Preferred Qualifications:

  • Experience in broadcast, streaming, or digital content strategy.
  • Exposure to qualitative research methods and the integration of consumer insights.
  • Prior work in fast-paced environments with content or creative teams.

What We Offer:

A dynamic and collaborative work environment, competitive salary and benefits package, and opportunities for professional growth and development.

How to Apply:

Please submit your resume and a cover letter outlining your qualifications and experience.

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