
Ambitious Brand Builder
5 days ago
About The Role
The primary scope of this position would be to support brand growth efforts across various solution areas under the company's portfolio of products.
Key responsibilities include:
- Market Insight: Understanding target groups, their triggers and barriers; competitive landscape, etc.
- Product Development: Assisting in communication development across touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc.
- Communication Development: Managing all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc.
- Analytics: Driving measurement and learnings for various marketing initiatives.
- Stakeholder Management: Collaborating with relevant stakeholders across the marketing team, cross-functional teams and external partners/agencies/vendors.
- Offline Insights: Requiring market visits to track offline business health metrics like Distribution across different store formats, ECO/Unique ECO, Primary & Secondary Revenue, Visibility and Planogramming.
- Additional responsibilities include supporting portfolio management, sales support, customer service, etc to drive product success.
Location: Bangalore
We are looking for:
- Bachelor's degree in Communication, business administration or related field.
- Essential experience in Brand Management, Consumer Marketing, E-commerce or digital marketing.
- Highly motivated & self-driven, enthusiastic team player.
- Ability to manage multiple projects simultaneously.
- Passionate about building a consumer brand.
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