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Senior Customer Relationship Manager Position

2 weeks ago


Madurai, Tamil Nadu, India beBeecrm Full time ₹ 5,00,000 - ₹ 10,00,000

Job Overview

The CRM Manager will play a pivotal role in driving customer engagement, retention, and revenue growth by overseeing and optimizing the LeadSquared CRM system. Acting as a bridge between sales, marketing, and support teams, this role ensures effective use of the CRM, maintains data integrity, and delivers actionable insights.

Main Responsibilities
  • Cross-Functional Coordination: Collaborate with sales, marketing, and support teams to align CRM campaigns, lead routing, and customer interaction strategies.
  • Data Integrity & CRM Hygiene: Ensure that customer and lead data remains accurate, updated, de-duplicated, and secure.
  • Lead Management & Automation: Establish efficient processes for capturing leads, tracking interactions, assigning leads using LeadSquared automation and scoring features, and nurturing them through the sales funnel.
  • Reporting & Analytics: Monitor CRM KPIs like lead conversion, retention rates, email open rates, and customer lifetime value.
  • Customer Journey Strategy: Develop customer journey maps and targeted campaigns (e.g., drip email, personalized content) using behavior tracking and scoring mechanisms.
Requirements
  • Bachelor's degree in marketing, Business, IT, or related field.
  • 2–4+ years of experience managing CRMs or sales operations; experience with LeadSquared is a strong advantage.
  • Proficiency in CRM platforms and workflow automation; familiarity with LeadSquared is highly preferred.
  • Strong analytical and data-driven decision-making ability.
  • Excellent communication, training, and cross-team collaboration skills.
  • Detail-oriented, organized, and process-driven with the ability to manage multiple initiatives in a fast-paced environment.

We are looking for a skilled CRM Manager who can effectively lead our sales team in utilizing the LeadSquared CRM system to drive business growth. The ideal candidate should have excellent analytical and problem-solving skills, be able to collaborate effectively with cross-functional teams, and possess a strong understanding of CRM platforms and workflow automation.