Senior Territory Sales Manager

4 weeks ago


Hyderabad, Telangana, India Abbott Full time
Key Responsibilities
  1. Develop and Execute Business Plans - Create and implement business plans to achieve targets that align with territory objectives, driving market traffic and optimizing product availability.
  2. Build and Manage Distributor Network - Identify potential towns, appoint distributors, and induct them on ANI processes and systems in line with business strategy, allocating ISR's based on market potential.
  3. Lead Sales Team - Facilitate hiring, induction, training, and coaching of ISR's to ensure alignment to 'ANI ways of working' and engage ISR's to drive high retention rates.
  4. Customer Engagement - Establish relationships with customers to uncover needs, drive orders, and increase the number and variety of SKUs stocked.
  5. Coach and Develop Sales Team - Conduct daily sales calls to coach team, increase the number of orders taken, check stock, and ensure proper merchandising at each customer.
  6. Negotiate Customer Deliverables - Negotiate customer deliverables/contracts that provide win-win solutions to deliver on account objectives while satisfying the customer's needs.
  7. Maximize Product Availability - Ensure shops are merchandised and maintain Key SKUs in accordance with Abbott expectations to maximize product availability and potential sales.
  8. Demonstrate Product Superiority - Demonstrate the superiority of Abbott products from the customer's perspective.
  9. Financial Management - Influence customers to maintain a proper balance of stock and market credit relative to accounts receivable and periodically review their financial health.
  10. Channel Performance Management - Conduct monthly reviews of channel performance and create plans to address lagging channels to meet channel targets.
  11. Trade and Consumer Promotion - Influence distributors to carry stock and adhere to route plans that ensure implementation of trade & consumer promotion plan.
  12. Stock Replenishment - Ensure adequate daily stock replenishment to meet weekly, monthly, and quarterly targets through accurate forecasting.
  13. Customer Database and Territory Information - Build quality customer database, territory information, and have competitive landscape of territory.
  14. Digital Customer Journey - Integrates the digital customer's journey with the customer lifecycle to support demand creation & retention e.g., POS App, self-serviced app/web, learning management systems, retail communities, webinars etc.
  15. Compliance and Regulatory Expectations - Act in alignment with compliance and regulatory expectations.

Key Skills: Sales, Business Development, Team Management, Customer Engagement, Negotiation, Financial Management, Channel Performance Management, Trade and Consumer Promotion, Digital Customer Journey, Compliance and Regulatory Expectations.



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