Marketing Innovation Director

2 weeks ago

Malappuram, Kerala, India beBeeLeadership Full time ₹ 11,52,000 - ₹ 24,12,000
Unlock Growth Opportunities as a Performance Marketing Leader

Are you ready to take your performance marketing career to the next level?

Our company is seeking an experienced leader to drive growth through data-driven insights and innovative strategies.

The successful candidate will be responsible for developing and executing paid marketing initiatives that yield high-quality leads and conversions.

This role requires a seasoned professional with 8+ years of performance marketing experience, preferably in D2C or B2C e-commerce.

The ideal candidate will have a proven track record of scaling paid campaigns with measurable results, expertise in Google Analytics, Ads Manager, and attribution tools, and a strong analytical mindset.

The selected candidate will work closely with our product, design, and customer teams to accelerate results and define growth metrics.

A bias for action, comfortable running multiple campaigns in a fast-paced environment, and a curious nature to experiment with new trends and channels are essential qualities for this role.

Key Responsibilities:

  • Develop and execute paid marketing strategies to drive high-quality leads and conversions.
  • Design targeted campaigns that refine messaging to maximize ROI, optimize funnels, test strategies, and track performance.
  • Pivot based on data insights, collaborate with product, design, & customer teams to accelerate results.
  • Define growth metrics, drive retention with remarketing & personalized campaigns, and translate data into strategy.

Requirements:

  • 8+ years of performance marketing experience (D2C / B2C e-commerce preferred).
  • Proven track record of scaling paid campaigns with measurable results.
  • Expertise in Google Analytics, Ads Manager & attribution tools.
  • Strong analytical mindset.

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