Government Ad Sales Specialist

4 weeks ago


Kolkata, West Bengal, India Paytm Full time
About Us:
Paytm is a leading digital payments and financial services company in India, driving consumers and merchants to its platform through various payment use cases. Our services include utility payments, money transfers, and payment instruments like Paytm Wallet, Paytm UPI, and Paytm Payments Bank Net banking. We empower consumers to pay via Paytm Payment Instruments and offer merchants acquiring devices like Soundbox, EDC, QR, and Payment Gateway. To enhance merchants' business, we provide commerce services through advertising and the Paytm Mini app store.

About the Team:
Paytm Ads is Paytm's digital advertising vertical, offering innovative ad solutions to clients across industries. We engage with 300Mn+ users who interact with over 200 payment and retail services, online and offline, on the Paytm app. We map user transactions to their lifestyle choices and create customized segmentation cohorts for sharp shooting ad campaigns to the most relevant target group.

Expectations/Requirements:
We are hiring for the role of Government Ad Sales for FMCG, Consumer. Internet, Gaming verticals. The responsibilities include:

• Becoming an expert in Paytm Ads solutions for businesses of all sizes and adapting recommendations quickly to suit varying client needs.
• Owning end-to-end key business metrics like ads revenue, educating and leading strategic conversations with clients, and navigating complex relationships.
• Being the voice of Paytm ads in the industry and presenting Paytm's advertising solutions to CXOs, media heads, brand managers, agency partners of large brands in the market.
• Building a strong pipeline of media briefs and responding with customized pitches and proposals aligned with the client's business and marketing objectives.
• Working closely with the campaign delivery and optimization team to monitor and deliver expected results to the advertiser.
• Leading initiatives that require significant cross-team collaboration to build innovative advertising solutions for key advertisers.
• Providing constant feedback to the product team to improve advertising performance and customer experience.

Desired Qualifications:
• 5+ years of experience in advertising sales managing large clients (digital preferred) for the vertical lead, 5+ years of experience for the account manager.
• Proven experience in managing programs/categories/business verticals.
• Strong stakeholder management experience; ability to work cross-functionally and with a wide range of employees with different skill sets.
• Ability to deep-dive into a problem; very strong analytical and presentation skills required.
• High bias for action required.
• Ability to thrive and perform in an ambiguous setting; sound judgment and flexibility in balancing program requirements, tight deadlines, and keeping people and projects moving on schedule.

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