Digital Healthcare Marketing Manager

5 days ago

Gurgaon, Haryana, India beBeeClinical Full time US$ 9,00,000 - US$ 12,00,000
Marketing Strategist Clinical Solutions

We are seeking an experienced Marketing Strategist to lead our Clinical Solutions marketing efforts. This role will develop and execute strategic marketing plans to drive business growth and revenue for the CS segment.

About the Role

The Marketing Strategist Clinical Solutions will be responsible for managing clinical solutions marketing needs, including strategy development, planning, cross-functional alignment, execution, and outcome reporting. This person will also facilitate communication and collaboration between marketing, product, and sales teams within their regions and with global counterparts.

This role requires a strong understanding of customer segmentation, profiling, value proposition formulation, and key customer groups such as medical institutions, hospitals, clinicians, nursing professionals, and other healthcare stakeholders.

Responsibilities
  • Lead the development of marketing strategies for the Clinical Solutions segment, leveraging market intelligence, customer insights, competitor analysis, and cross-functional collaboration.
  • Design and execute solution-oriented marketing initiatives in partnership with the e-sales team to address customer requirements and highlight differentiated value propositions.
  • Strategically position Elsevier clinical solutions to address local healthcare market demands and challenges.
  • Contribute to the creation and execution of go-to-market strategies for new and enhanced offerings, overseeing pilot projects to facilitate successful market entry.
  • Develop localized value propositions and customer case studies that articulate region-specific challenges, supporting effective product positioning for Elsevier.
  • Partner with the strategy team to define both the addressable and potential market size for solutions, developing actionable plans based on identified market opportunities.
  • Direct local market research efforts to evaluate customer and competitive landscapes, product trajectories, and overall market conditions, utilizing insights to inform strategic marketing decisions.
  • Collaborate with the customer engagement team to establish robust onboarding processes for CS solutions, drive user adoption and retention, gather direct customer feedback, and enhance satisfaction, renewal, and upsell or cross-sell opportunities.
  • Broaden engagement and generates qualified leads among key decision-makers within leading academic institutions and government organizations.

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