Healthcare Digital Marketing Specialist

3 days ago

Gurgaon, Haryana, India beBeeHealthcare Full time ₹ 25,00,000 - ₹ 35,00,000

Job Summary:

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  • We are seeking a results-driven professional to plan, execute and optimize paid campaigns across digital platforms in the healthcare industry.">
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About the Role:

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The ideal candidate should have expertise in patient acquisition funnels, healthcare compliance and building trust-driven campaigns that deliver measurable ROI.

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Main Responsibilities:

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  • Plan, manage and optimize paid campaigns across Google Ads, Facebook/Instagram Ads, LinkedIn and healthcare-specific platforms.">
  • Drive patient leads, appointments and brand visibility for healthcare services (clinics, hospitals, doctors or telehealth).">
  • Conduct keyword research, audience targeting and competitor analysis specific to healthcare.">
  • Monitor and analyze campaign performance (CTR, CPL, ROAS, Patient Acquisition Cost) and prepare weekly/monthly reports.">
  • Optimize landing pages, ad creatives and funnels for conversion rate improvement.">
  • Work closely with content and design teams to create ad copies, creatives and video campaigns aligned with healthcare guidelines.">
  • Ensure all campaigns comply with healthcare advertising regulations (Google's healthcare ad policy, Meta restrictions, HIPAA/GDPR).">
  • Implement remarketing & retargeting strategies to engage potential patients.">
  • Manage budgets effectively to maximize ROI while minimizing Cost per Lead (CPL).">
  • Stay updated on healthcare digital marketing trends, tools and compliance policies.">
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Requirements:

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  • Bachelor's/Master's degree in Marketing, Business or related field.">
  • 2-5 years of proven experience in performance marketing, preferably in healthcare or medical services.">
  • Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics and automation tools.">
  • Experience with lead generation, funnel optimization and conversion tracking.">
  • Understanding of healthcare patient journey and compliance norms.">
  • Excellent analytical skills and ability to interpret campaign data into actionable insights.">
  • Strong communication and collaboration skills.">
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Preferred Skills:

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  • Certification in Google Ads / Facebook Blueprint.">
  • Experience with healthcare CRM or patient management systems.">
  • Knowledge of marketing automation platforms (HubSpot, Zoho, Mailchimp).">
  • Ability to handle multi-location healthcare campaigns (clinics, hospitals, doctors).">
"]",

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