Meta Ads Performance Marketing Specialist

3 days ago

Nashik, Maharashtra, India beBeeMeta Full time US$ 1,20,000 - US$ 1,50,000
Meta Ads Performance Marketing Specialist

We are seeking a skilled and experienced Meta Ads specialist to join our organization. As a Meta Ads specialist, you will be responsible for developing and implementing paid campaigns on Meta (Facebook & Instagram) to drive performance and meet business objectives.

Main Responsibilities:
  • Develop, implement, and optimize paid campaigns on Meta (Facebook & Instagram) to drive performance and meet business objectives.
  • Lead the end-to-end campaign execution: creation, audience targeting, ad copywriting, and budget management.
  • Conduct in-depth audience research and leverage Meta's targeting tools to ensure campaigns reach the right people.
Performance Analysis & Optimization:
  • Analyze campaign data to optimize for CPA, ROAS, CTR, and conversions.
  • Continuously refine targeting, bidding strategies, and creative assets.
  • Conduct A/B testing on ad creatives, formats, and audiences to improve performance.
Budget Management:
  • Oversee and manage campaign budgets to ensure cost-effective advertising and maximize ROI.
  • Forecast and adjust budgets based on performance, ensuring optimal ad spend allocation.
Creative Strategy & Optimization:
  • Collaborate with creative teams to develop engaging ad formats (carousel, video, static, etc.).
  • Optimize creative assets for engagement, conversions, and campaign performance.
Reporting & Communication:
  • Generate and present campaign reports with actionable insights.
  • Align with stakeholders on objectives, updates, and strategies.
Qualifications:
  • Mandatory Meta Ads Certification.
  • Proven experience running Meta Ads campaigns with measurable results.
  • Strong understanding of CPA, ROAS, CTR, and conversion tracking.
  • Proficiency in Meta Ads Manager and related tools.
  • Excellent communication and reporting skills.

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