Strategic Marketing Director for Pharmaceutical Brands
2 days ago
We are seeking a seasoned marketing professional to lead the development and execution of innovative marketing strategies for our pharmaceutical brands. As a key member of our team, you will drive business growth through effective market analysis, brand positioning, and customer engagement.
About Alkem Laboratories Limited
Alkem Laboratories Limited is a leading Indian multinational pharmaceutical company headquartered in Mumbai. We specialize in manufacturing and selling pharmaceutical generics, formulations, and nutraceuticals globally, with a presence in over 50 countries. Our portfolio includes renowned brands like Clavam, Pan, Pan-D, and Taxim-O, which feature among the top 50 pharmaceutical brands in India.
Key Responsibilities:
- Develop and implement proactive marketing and promotional strategies to meet brand objectives and customer needs.
- Maintain thorough business performance monitoring and external environment analysis to deliver corrective actions as required.
- Collaborate with external agencies to execute initiatives that drive brand success.
- Effectively manage budgets and create operational plans tailored to the brand's life cycle to optimize return on investment.
- Lead cross-functional teams and external agencies to achieve business objectives and foster a culture of excellence.
- Serve as a brand champion, driving enthusiasm and focus internally and externally to ensure seamless program delivery.
Requirements and Qualifications:
To succeed in this role, you should possess an MBA degree with 12-15 years of experience in pharmaceutical marketing, including a minimum of 5 years in dermatology (Derma) therapy marketing.
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