Marketing Strategist
6 days ago
About Alkem Laboratories Limited
We are a leading Indian multinational pharmaceutical company with a strong presence in over 50 countries globally. Our commitment to excellence has consistently ranked us amongst the top five pharmaceutical companies in India.
Our portfolio boasts illustrious brands like Clavam, Pan, and Taxim-O, which feature prominently among the top 50 pharmaceutical brands in India. Our success can be attributed to our unwavering focus on delivering high-quality products that cater to the diverse needs of our customers.
Key Responsibilities:
- Developing and executing a proactive marketing mix to meet brand objectives and customer requirements.
- Maintaining a keen eye on business performance and external environment through relevant tools, ensuring timely corrective actions to meet business goals.
- Liaising with external agencies to drive initiatives for the brand.
- Effectively managing budgets for the brand.
- Crafting and implementing operational plans tailored to the life cycle of the brand to optimize returns for Alkem and taking full accountability for the brand and all related programs.
- Utilizing marketing principles and NP4 process to deliver customer-centric solutions.
- Developing customer insights through disease and market understanding using appropriate techniques/tools.
- Supporting team building efforts to achieve team goals and managing external agencies to meet team objectives.
- Serving as a brand champion to foster enthusiasm and focus internally and externally with customers and agencies.
Educational Qualification: MBA
Experience: A minimum of 3-6 years of experience in PMT in the Pharma Industry is required.
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