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Marketing Director

2 weeks ago

Mumbai, Maharashtra, India Alkem Laboratories Ltd. Full time
About Alkem Laboratories Limited
Alkem Laboratories Limited is a leading Indian multinational pharmaceutical company headquartered in Mumbai. We manufacture and sell pharmaceutical generics, formulations, and nutraceuticals in India and globally across 50 countries. Our portfolio includes renowned brands like Clavam, Pan, Pan-D, and Taxim-O, which are among the top 50 pharmaceutical brands in India.

Roles & Responsibilities
• Develop a proactive marketing strategy to meet brand objectives and customer needs
• Monitor business performance and external environment using relevant tools to deliver corrective action as required to meet business objectives
• Liaise with external agencies to execute initiatives for the brand
• Accurately manage budgets for the brand
• Create and implement operational plans tailored to the life cycle of the brand to optimize returns and take full accountability for the brand and delivery of all related programs
• Apply marketing principles to deliver to customer needs
• Utilize disease and market understanding to develop customer insights through appropriate techniques/tools
• Support and build a team to achieve team goals
• Manage external agencies to meet team goals
• Act as a brand champion to create enthusiasm and focus internally and with external customers and agencies
• Set objectives, manage profit and loss, and develop specialty areas

Experience and Qualifications
MBA with 12-15 years of experience in pharmaceutical marketing, including a minimum of 5 years in dermatology (Derma) therapy marketing.