Marketing Director
2 days ago
The Marketing Director role at MSD is an exciting opportunity to lead the P&L of a Global vaccines brand and drive initiatives to achieve marketing goals. The successful candidate will have strong marketing skills and business capabilities, with at least 3-6 years of experience in sales, marketing, consumer marketing, or digital marketing. In this role, you will help our organization plan and achieve marketing goals and sales targets for our products on a monthly basis through regular monitoring of market trends and driving initiatives to support the plan.
Key Responsibilities:
• Plan and achieve marketing goals, including profitability and sales targets for HPV portfolio
• Development of strategic consumer plans and operational marketing plans for HPV Franchise
• Design and implement a robust consumer strategy, omnichannel strategy, to build HPV franchise
• Project Management - Identify and drive critical projects that generate exponential growth for HPV portfolio
• Competitive intelligence - Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities and adjust marketing strategy and plan to meet changing markets and competitive conditions
• Ensure program implementation for existing brands and monitor implementation within the allocated budget
• Conduct ongoing business and financial review of business development opportunities
• Optimize cross-functional support needed to ensure effective communication and implementation of brand objectives
• Responsible for alliance management with strategic partner to achieve business goals
• Development of consumer activation strategy and driving execution through social media
About MSD:
MSD (Merck Sharp & Dohme) is a premier biopharmaceutical company that has been in Asia Pacific for over 60 years. Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world, through digital listening and patient analytics, we are able to understand our customers' needs and strive to provide solutions to meet them.
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Marketing Director
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