Digital Performance Marketing Lead

18 hours ago

Chennai, Tamil Nadu, India beBeeDigital Full time ₹ 1,80,00,000 - ₹ 2,50,00,000

We are seeking a seasoned professional to spearhead our digital front door – the website, blog, and paid media programs.

This key role will drive tangible business outcomes from digital performance marketing and CRO strategies. Main Responsibilities:

  • Optimize website and blog performance: establish best practices amongst the team for optimized content architecture, on-page SEO, and improved conversion rates.
  • Develop and execute paid media strategy across paid search, display, and paid social to drive efficient growth.
  • Oversee daily campaign execution and performance, including budget allocation, landing page optimization, and reporting.
  • Build and implement a web and digital testing playbook: design A/B and multivariate testing programs across the site and paid media to improve conversion and engagement.
  • Lead and develop a team of four digital marketers, prioritizing impact-driving initiatives and growing their craft in performance marketing.
  • Collaborate with cross-functional teams to ensure digital presence aligns with campaign priorities and audience messaging.
  • Deliver insights-driven reports on web and digital channel performance, informing budget allocation and strategy.
  • Advocate for web CRO best practices, leveraging heatmaps, user journey analysis, and behavioral data to unlock improvements across the funnel.
Requirements
  • 6–8 years of experience in web marketing, digital performance marketing, or search marketing roles.
  • Deep expertise in SEO, paid media (Google Ads, LinkedIn, programmatic/display), and conversion rate optimization tactics.
  • Experience managing website CMS platforms and optimizing across landing pages, forms, and CTAs.
  • Proficient in tools like Google Analytics (GA4), Google Search Console, Google Ads, Looker, or Hotjar/FullStory.
  • Strong leadership skills with experience managing teams and external agencies.
  • Data-driven and outcome-oriented, turning insights into performance.
  • Effective project management and stakeholder management.

Success Metrics:

  • Increase pipeline generated from the website and digital channels.
  • Improve sitewide conversion rates through CRO and testing programs.
  • Boost qualified traffic from paid and organic channels while maintaining or improving cost efficiency.
  • Establish and scale a digital testing program delivering measurable performance lift.
  • Drive consistent improvements in landing page performance and digital engagement KPIs.

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