Revenue Yield Specialist

1 day ago

Tiruchi, Tamil Nadu, India beBeeAdRevenuemanagement Full time ₹ 1,20,00,000 - ₹ 1,50,00,000
About Ad Revenue Optimization

As a key member of our team, you will be responsible for managing publisher profit/loss to ensure optimal yield and revenue streams.

You will communicate effectively with publishers and internal departments to meet their needs and monetization goals.

You will ensure ad requests and inventory settings are optimal, working closely with the development team on publisher releases.

You will provide publisher ad layout recommendations to maximize yield and publisher KPIs.

You will onboard new publishers, working with supply-side platforms (SSPs) to get sites whitelisted for programmatic monetization and enhancing yield with operations teams.

You will monitor yield based on demand source by inventory/product and optimize partner and publisher performance to increase revenue opportunities.

You will proficiently manage Ad Operations, ensuring optimal yield setup, SSP block list, and flooring through DoubleClick For Publishers (DFP) and SSP system settings.

You will generate weekly reports on publisher KPIs, SSP reporting, block list reporting, and partner billing and reconciliation.

You will work with buyers to create deals and optimize them for best performance, managing private marketplaces (PMPs) effectively.

You will analyze publisher and SSP data to report to development teams and programmatic supervisors, creating informative decks and driving business decisions.

Required Skills and Abilities
  • Effective communication and interpersonal skills, conveying complex information through oral and written communication.
  • Strong organization and time management skills, prioritizing tasks effectively and meeting deadlines.
  • Superior critical thinking skills, researching and analyzing data from multiple sources, and solving complex problems.
  • Adaptable and flexible, willing to accept change and quickly understand new information.
  • Able to deliver results using available resources, possessing a 'get-it-done' mentality.
  • Industry knowledge of finance and online advertising, with a solid understanding of DFP ad server and SSP UI/Applications.
  • Experience managing relationships, teams, and projects, with a track record of attention to detail and organization skills.
Deliverables:
  • Maximize yield and revenue streams through optimal ad placement and inventory management.
  • Optimize publisher performance through effective communication and relationship building.
  • Monitor and analyze data to drive business decisions and improve overall performance.

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