Digital Brand Storyteller
1 day ago
We're looking for an experienced content marketing professional to lead our pediatric care brand's storytelling efforts. The ideal candidate will have a strong understanding of brand-building principles, social media expertise, and the ability to produce high-quality creative output.
Responsibilities:
- Develop Brand Strategy: Create a comprehensive brand strategy that aligns with our company values and goals. Conduct research into brand design, aesthetics, layout, and narrative to inform content creation.
- Manage Content Team: Lead a team of designers, writers, and videographers to enhance content, maximize campaign ROI, and ensure consistency and alignment with brand guidelines.
- Collaborate with Agencies: Work with internal teams and content agencies to produce advertising content (statics and videos), manage the content calendar, and deliver timely results.
- Analyze Performance: Use data-driven insights to refine and optimize content, creating a comprehensive marketing plan that drives engagement and conversions.
Requirements:
- A bachelor's degree in English, Philosophy, History, Journalism, Mass Communication, or related fields.
- At least 2 years of experience in copywriting and editing, ideally with exposure to D2C-first brands.
- Familiarity with healthcare or child-focused brands is preferred.
- Strong understanding of brand-building principles, social media expertise, and the ability to produce high-quality creative output.
Salary Estimate: ₹8,00,000 - ₹10,50,000 per annum, depending on experience.
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