Digital Brand Storyteller

1 day ago


Bengaluru, Karnataka, India 2070Health Full time
About the Role

We're looking for an experienced content marketing professional to lead our pediatric care brand's storytelling efforts. The ideal candidate will have a strong understanding of brand-building principles, social media expertise, and the ability to produce high-quality creative output.

Responsibilities:

  1. Develop Brand Strategy: Create a comprehensive brand strategy that aligns with our company values and goals. Conduct research into brand design, aesthetics, layout, and narrative to inform content creation.
  2. Manage Content Team: Lead a team of designers, writers, and videographers to enhance content, maximize campaign ROI, and ensure consistency and alignment with brand guidelines.
  3. Collaborate with Agencies: Work with internal teams and content agencies to produce advertising content (statics and videos), manage the content calendar, and deliver timely results.
  4. Analyze Performance: Use data-driven insights to refine and optimize content, creating a comprehensive marketing plan that drives engagement and conversions.

Requirements:

  • A bachelor's degree in English, Philosophy, History, Journalism, Mass Communication, or related fields.
  • At least 2 years of experience in copywriting and editing, ideally with exposure to D2C-first brands.
  • Familiarity with healthcare or child-focused brands is preferred.
  • Strong understanding of brand-building principles, social media expertise, and the ability to produce high-quality creative output.

Salary Estimate: ₹8,00,000 - ₹10,50,000 per annum, depending on experience.



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