
Digital User Growth Manager
1 day ago
Drive user acquisition and retention strategies for mobile games. Plan, launch, and optimize UA campaigns across major ad platforms.
- Key Responsibilities:
- Plan and execute UA campaigns to hit CAC, LTV, and ROI goals.
- Manage daily campaign performance and adjust bids, budgets, targeting, and creatives.
- Implement A/B tests for campaigns, audiences, and creatives.
- Ensure accurate event configuration and tracking across ad platforms and MMPs.
- Partner with engineering teams to QA and troubleshoot SDK/event integrations.
Required Skills and Qualifications:
- 4+ years of experience in UA for mobile games.
- Proven expertise with major ad platforms.
- Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
- Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
- Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
- Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau).
About the Role:
This is a key role in our growth team, focusing on driving user acquisition and retention strategies for mobile games. The ideal candidate will have a strong background in UA and be passionate about driving user growth.
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