Digital Growth Specialist

7 hours ago


Kota, Rajasthan, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 2,00,00,000
Performance Marketing Manager

About the Role:

  • Plan, execute and optimize paid marketing campaigns across digital platforms.
  • Own the paid media budget and make strategic decisions to maximize ROI and customer growth.
  • Analyze campaign performance and continuously optimize for key metrics such as ROAS, CAC, CTR and conversion rates.

Key Responsibilities:

  1. Campaign Planning and Execution: Develop and execute paid marketing strategies to drive customer acquisition, engagement and revenue growth.
  2. Budget Management: Make data-driven decisions to allocate resources effectively and maximize ROI.
  3. Campaign Optimization: Continuously monitor and analyze campaign performance, identifying opportunities to improve metrics such as ROAS, CAC, CTR and conversion rates.
  4. Collaboration and Communication: Work closely with cross-functional teams, including design and content, to develop compelling campaign assets and share actionable insights with stakeholders.

What We're Looking For:

  • Experience: 3-5 years of experience in performance marketing, ideally in a fast-growing or digital-first environment.
  • Skills: Strong analytical skills, proficiency in tools such as Google Analytics and Google Tag Manager, and hands-on experience managing campaigns on platforms like Google Ads and Meta Business Manager.


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