User Acquisition Manager

14 hours ago

Kota, Rajasthan, India beBeeAcquisition Full time ₹ 80,00,000 - ₹ 1,20,00,000
User Acquisition Manager

We are seeking a highly motivated and data-driven User Acquisition Manager to join our growth team. The ideal candidate will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Key Responsibilities:
  • Campaign Planning and Execution
  • Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad networks/DSPs.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs).
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.
Qualifications:
  • Technical Expertise
  • 4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred).
  • Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).
  • Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
  • Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
About Us

The company is a leading player in the mobile gaming industry. We offer a dynamic and collaborative work environment that fosters creativity and innovation.

What We Offer
  • A competitive salary and bonus structure.
  • A comprehensive benefits package, including health insurance, retirement plan, and paid time off.
  • Ongoing training and professional development opportunities.
How to Apply

If you are a motivated and experienced User Acquisition Manager looking for a new challenge, please submit your application.

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