User Acquisition Manager

4 weeks ago

Kota, Rajasthan, India Angel and Genie Full time

Job Role- User Acquisition Specialist

CTC- Max 20-25 lakhs

Location- Cochin/ Kerala

Experience-5-10yrs(Mobile Games )

WHAT YOU'LL BE DOING

  • Set up new campaigns and optimize existing campaigns on Meta, Google Adwords, and Apple Search Ads.
  • Build, track, and optimize UA campaigns
  • Upload new creative to the content library
  • Develop performance reports and communicate results to partners
  • Analyze and act on campaign performance based on ROI, ROAS, and projected LTV Work with the design team to develop creative assets on a regular basis for advertising campaigns
  • Work with India engineering team to ensure accurate attribution and report generation
  • Direct and participate in analytics and tracking implementation tasks
  • Lead and mentor junior team members, providing guidance and support on campaign strategies and execution
  • Coordinate cross-functional efforts across marketing, creative, analytics, and product teams
  • Oversee day-to-day operations of the UA team, ensuring deliverables are met with high quality and timeliness
  • Contribute to strategic decision-making and resource planning to scale UA efforts efficiently

SKILLS YOU'LL NEED

  • 5+ years of relevant experience, (user acquisition experience in mobile games strongly preferred)
  • Demonstrated team leadership experience, including mentoring and guiding team members
  • Entrepreneurial mindset with willingness and ability to "own it"
  • You want to be "THE BEST UA Specialist" in the industry
  • Experience working in the social/mobile freemium game industry
  • Excellent data analysis skills and experience working in a metrics-driven role
  • Practical working knowledge of tracking technologies, methods and UA KPIs
  • Exposure to one or more tools/systems like Adjust, Appsflyer, Google Analytics, Meta Business suite, Mixpanel, Amplitude, etc
  • Ability to optimise available budgets to get desired results
  • Ability to analyse the data from the attribution platforms and present the results. Exposure to Looker studio, etc preferred
  • Understanding of ad creative formats and how to brief design teams for performance-driven assets (videos, banners, playable ads)
  • Highly organized and attention to detail
  • Strong math skills
  • Self-starter with a problem-solving attitude with and without direction
  • Passion for staying up to date with UA techniques, strategy, audience building and targeting
  • Bachelor's/Master's degree in math, marketing or finance

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