Strategic Business Data Specialist

4 days ago


Alwar, Rajasthan, India beBeeData Full time ₹ 12,00,000 - ₹ 17,00,000

Job Overview:

We are seeking a highly skilled Data Analyst to manage and optimize direct mail marketing performance for our credit bureau partnerships. This role involves owning the end-to-end targeting and campaign selection process, ensuring customers receive relevant offers at the right time.

Key Objectives

  • Drive response rates, conversion rates, loan volume, and profitability.

The Ideal Candidate:

The ideal candidate will combine technical skills with business acumen, interpreting data in context, identifying trends, and forecasting future outcomes with confidence.

Key Responsibilities:

  • Campaign Targeting & Selection: Pull and prepare data using SQL to identify target customers for direct mail campaigns.
  • Evaluate historical performance metrics such as response rate, approval rate, conversion rate, loan size, and payment performance.
  • Make informed selections for upcoming campaigns based on quantitative data and qualitative business context.

Position Requirements:

Mandatory Skills and Qualifications:

  • Experience: Minimum 3 years in a consumer lending financial services company managing portfolio performance and making business-driven credit policy decisions.
  • Budgeting and forecasting expertise.
  • Business Acumen: Proven track record of interpreting data within a business context to make high-impact decisions.
  • Technical Skills:
  • SQL – Proficiency in writing complex queries to extract and manipulate large datasets.
  • Excel – Advanced skills, including pivot tables, calculated fields, and data visualization.
  • Python – Ability to run underwriting (UW) and response rate models to score customer populations for direct mail targeting.

Preferred/Plus Factors:

  • Experience with direct mail marketing in a financial services context.
  • Familiarity with credit bureau data and segmentation strategies.

About the Role:

This is an exciting opportunity for a Data Analyst who can drive business growth by leveraging data insights to inform strategic decisions.



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