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Digital Marketing Leader
2 weeks ago
Job Opportunity:
We are seeking a highly skilled and creative digital marketing professional to lead our brand presence across various platforms. The ideal candidate will be experienced in creating engaging content, running high-performing paid campaigns, and leveraging analytics to drive measurable growth.
- Digital Marketing Leadership:
- Develop and implement a comprehensive digital strategy to increase brand awareness, engagement, and customer acquisition.
- Create, curate, and manage content (images, videos, blogs, and posts) across social platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Monitor, listen, and engage with communities to cultivate relationships, leads, and sales.
- Conduct digital audits and ensure best practices are applied.
- Oversee digital ad campaigns, promotions, and influencer/community outreach.
- Track, analyze, and report performance metrics with insights for continuous improvement.
- Paid Advertising:
- Plan, execute, and scale paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), and affiliate networks.
- Optimize campaigns for return on ad spend (ROAS), click-through rate (CTR), cost per click (CPC), and conversions through A/B testing, creative experimentation, and audience segmentation.
- Collaborate with content, design, and product teams to deliver impactful creatives and landing pages.
- Stay updated with digital marketing trends, tools, and platform updates.
- Provide actionable insights from campaign analytics and performance reports.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2-4 years of proven experience in digital marketing roles.
- Strong knowledge of Google Ads, Facebook Business Manager, and analytics tools (Google Analytics, etc.).
- Demonstrated expertise in digital marketing strategy, content creation, and paid campaign management.
- Adequate knowledge of search engine optimization (SEO), conversion rate optimization (CRO), web design, and affiliate/email marketing.
- Strong analytical and reporting skills with the ability to translate data into strategy.
- Excellent writing, editing, and communication skills.
- Ability to multitask, prioritize, and thrive in a fast-paced environment.
Preferred Skills:
- Experience in home services, e-commerce, or similar industries.
- Familiarity with customer relationship management (CRM) systems and marketing automation tools.
- Hands-on experience with influencer collaborations and community building.
- Creative thinker with a data-first mindset and problem-solving approach.
- Strong collaboration skills with cross-functional teams.