Senior Digital Marketing Executive

1. Digital Marketing Strategy Development:

Design and implement integrated digital marketing strategies aligned with company goals and objectives.- Define and optimize customer acquisition, conversion, and retention strategies.- Analyze market trends, competitor performance, and customer behavior to inform strategy.

2. SEO and SEM:

Lead on-site and off-site SEO strategies to improve organic search visibility and rankings.- Plan and execute PPC campaigns across Google Ads, Bing, and other platforms.- Perform keyword research and track campaign performance, optimizing for the best ROI

3. Social Media Management:

Manage and grow the company s social media presence across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).- Develop content calendars, create engaging posts, and drive online community engagement.- Analyze social media metrics and adjust strategies to enhance engagement and follower growth.

4. Content Marketing:

Plan and strategize content creation and distribution across blogs, email campaigns, landing pages, and social media channels. Create high-quality content that aligns with brand voice and resonates with target audiences.- Implement and oversee content performance analytics and A/B testing.

5. Email Marketing and Automation:

Develop and manage email marketing campaigns, including newsletters, promotions, and lead nurturing.- Use email automation tools (e.g., Mailchimp, HubSpot) to optimize customer segmentation and campaign performance.- Monitor and report on email open rates, click-through rates, and conversions, optimizing campaigns based on data.

6. Analytics and Reporting:

Use Google Analytics, Google Search Console, and other tools to track and analyze website traffic, conversions, and digital marketing KPIs.- Prepare weekly/monthly/quarterly performance reports and present insights to key stakeholders.- Identify opportunities for optimization and scale successful campaigns.

7.Paid Advertising (PPC, Display Ads, Retargeting):

Lead the planning, execution, and optimization of paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).- Monitor ad spend, bidding strategies, and ad performance to ensure maximum ROI.- Conduct A/B testing on ad creatives and landing pages for continuous improvement.

8. Team Leadership and Collaboration:

Lead and mentor a team of digital marketers, providing guidance and support for their personal and professional development.- Work closely with other departments (e.g., Sales, Creative, Product, etc.) to ensure alignment on overall marketing goals and campaigns.- Collaborate with external agencies and vendors when necessary to execute campaigns and projects.

9. Brand and Reputation Management

Ensure that all digital marketing activities reflect the company s brand voice and values.- Monitor online reputation and address any negative reviews or feedback on social media, review sites, and other digital platforms

Skills Qualifications:

Experience:3-5 years of experience in digital marketing, with a proven track record of driving online traffic, leads, and conversions.

Experience with SEO, SEM, email marketing, social media marketing, content marketing, and paid advertising.

Prior experience managing a team or leading projects is a plus.

(Certifications in Google Analytics, AdWords, HubSpot, etc., are a plus)

Key Performance Indicators (KPIs):

• Increased website traffic, social media engagement, and email open rates.

• Higher conversion rates for digital ad campaigns and lead generation efforts.

• Improved SEO rankings and organic search performance.

• Measurable return on investment (ROI) for digital campaigns.

• Enhanced brand visibility and positive customer sentiment online.

Technical Skills:

• Strong knowledge of Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other digital marketing tools.

• Proficiency in content management systems (e.g., WordPress) and email marketing platforms (e.g., Mailchimp, HubSpot).

• Experience with A/B testing, website optimization tools (e.g., Hotjar, Optimizely), and data analysis.

Creative and Analytical Mindset:

• Ability to blend creativity with data-driven decision-making.

• Strong problem-solving skills and a keen ability to interpret analytics and trends.

• Communication Collaboration

• Excellent written and verbal communication skills.

• Ability to work effectively in cross-functional teams and manage multiple projects at once.