Digital Marketing Leader

2 weeks ago

Chennai, Tamil Nadu, India beBeeSenior Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Digital Marketing Leadership Opportunity

As a Senior Manager, you will lead Chargebee's digital front door—our website, blog, and paid media programs. Your goal will be to attract and convert high-intent visitors through digital performance marketing and conversion rate optimization strategies.

About the Role:
  • You will own the performance of our website and blog: establishing best practices amongst the team for optimized content architecture, and on-page SEO to drive traffic and improve conversion rates.
  • You will lead our paid media strategy and execution across paid search, display, and paid social to drive efficient growth.
  • You will oversee day-to-day execution and performance of web and digital campaigns, including budget allocation, landing page optimization, and reporting.
  • You will build and develop a web and digital testing playbook: implementing A/B and multivariate testing programs across the site and paid media to improve conversion and engagement.
  • You will manage a team of four digital marketers, helping them prioritize impact-driving initiatives and grow their craft in performance marketing.
  • You will collaborate with demand generation, product marketing, content, and design teams to ensure our digital presence is aligned with campaign priorities and audience messaging.
  • You will report on web and digital channel performance, building dashboards and delivering insights that inform budget allocation and strategy.
  • You will champion web CRO best practices—leveraging heatmaps, user journey analysis, and behavioral data to unlock improvements across the funnel.
  • You will evaluate and implement new digital tools, ad platforms, and site tech that help us accelerate performance.
Requirements:
  • 6–8 years of experience in web marketing, digital performance marketing, or search marketing roles.
  • Deep experience with SEO, paid media (Google Ads, LinkedIn, programmatic/display), and conversion rate optimization tactics.
  • Experience managing website CMS platforms (Webflow, WordPress, or equivalent) and optimizing across landing pages, forms, and CTAs.
  • Proficient in tools like Google Analytics (GA4), Google Search Console, Google Ads, Looker, or Hotjar/FullStory.
  • Strong leadership skills with experience managing teams and external agencies.
  • Data-driven and outcome-oriented—you know how to turn insights into performance.
  • Strong project management skills and ability to manage cross-functional stakeholders.

This is an exceptional opportunity to leverage your expertise and passion for digital marketing to drive business growth and customer success.

About Us:

We are a forward-thinking organization dedicated to revolutionizing the way businesses approach digital marketing. Our team is passionate about staying ahead of the curve and exploring innovative solutions to stay competitive in the market.

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