Digital Marketing Specialist: Paid Advertising

3 days ago


Anantapur, Andhra Pradesh, India beBeePerformance Full time ₹ 80,00,000 - ₹ 1,20,00,000

About Performance Marketing Role

We are a digital-first marketing and communications agency, delivering performance-driven solutions across industries.

Job Overview

Lead paid media campaigns across various digital platforms to drive business growth.

Key Responsibilities:

  • Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads Manager, and other platforms to achieve optimal ROI.
  • Monitor key performance indicators (KPIs) such as cost-per-click (CPC), cost-per-action (CPA), click-through-rate (CTR), return-on-ad-spend (ROAS), and provide regular performance reports.
  • Conduct keyword research, competitor analysis, and audience segmentation for targeted campaign execution.
  • Collaborate with creative teams to develop high-performing ad creatives and landing pages.
  • Continuously run A/B testing for creatives, copies, and targeting strategies to ensure optimal campaign performance.
  • Manage campaign budgets, forecast spends, and ensure high return on investment (ROI) delivery.
  • Stay updated with the latest digital marketing trends, algorithms, and ad platform updates to maintain competitive edge.

Required Skills and Qualifications:

  • Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads, and other paid advertising platforms.
  • Proficiency in campaign optimization and conversion tracking using tools like Google Analytics and Tag Manager.
  • Strong analytical skills with ability to interpret data and make informed decisions.
  • Familiarity with SEO basics to align paid and organic strategies.
  • Excellent communication and presentation skills to effectively collaborate with internal stakeholders.

Benefits of Working with Us:

The ideal candidate will have proven experience in driving ROI-focused campaigns, optimizing ad spends, and scaling performance marketing channels. They will be responsible for delivering high-performing campaigns that meet or exceed business objectives.



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