Marketing Automation Specialist

4 days ago


Bengaluru, Karnataka, India Infoblox Full time
About the Role: As a Campaign Operations Specialist at Infoblox, you will support our Marketing team by setting up and executing campaigns in Marketo. Your duties will include collaborating with the campaign operations manager to understand program requirements and objectives, creating programs in Marketo and SFDC, building targeted audience lists, and providing thoughtful and actionable post-project reporting.

Key Responsibilities:
  • Collaborate closely with the campaign operations manager to understand and meet program requirements and objectives
  • Create programs in Marketo and SFDC, including campaign attributes and hierarchy structure, following our standard practices to ensure consistent reporting
  • Build targeted audience lists adhering to the company's privacy and touch governance policies
  • Provide thoughtful and actionable post-project reporting for stakeholders
  • Standardize, cleanse, import, and verify dataflow for lists gathered from local events (tradeshows, seminars, etc.) and other sources
  • Effectively communicate and manage your projects, timelines, processes, and results
  • Work on Marketing Operations optimization projects

Requirements and Qualifications:
  • 1-4 years of hands-on knowledge in Excel, Marketo, and Salesforce.com
  • Ability to work flexible shifts per business requirements
  • Passion for continuous improvement and learning, as well as for tracking and measuring the impact our marketing efforts have on the business
  • Ability to prioritize and meet deadlines in a fast-paced and dynamic work environment
  • Highly effective verbal and written communication skills
  • Bachelor's degree in CS, CE, or EE required
  • Master's degree in CS, CE, or EE preferred

What You Will Achieve:
  • In six months, you will be familiar with the Infoblox MarTech stack and system integrations, demonstrate proficiency in the MOPS platforms and processes, and exemplify Infoblox core values in everything you do
  • In about a year, you will independently execute both standard and custom program requests within the MOPS framework, provide optimization recommendations based on working experience with people and systems, and be a key contributor to the success of Infoblox


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