Product Marketing Specialist

4 weeks ago

Bengaluru, Karnataka, India Scrut Automation Full time

About the Role

The Associate Product Marketing Manager is a key member of the marketing team at Scrut Automation, responsible for developing effective marketing tactics that generate leads and drive sales. This role involves amplifying the product story to reach our audience, working across functional groups to drive integrated campaigns, and staying up-to-date on industry trends and the competitive landscape.

Responsibilities

  • Develop positioning and messaging that differentiates our products in the market to support all marketing campaigns.
  • Conduct market research and stay current on industry trends and the competitive landscape.
  • Work closely with product managers to align on key market problems and overall go-to-market strategy.
  • Plan the launch of all new features and new products, including defining the value proposition, messaging, and orchestrating the creation of new collateral and assets.
  • Understand how to scope and execute marketing strategies needed to reach different customer segments.
  • Author and own product content marketing for product positioning, case studies, battle cards, feature sheets, and selling tools, and drive top-of-funnel leads in collaboration with the broader marketing team.
  • Manage external agencies and vendors as needed.
  • Identify success metrics for campaigns and activities, and drive regular communication on progress with key stakeholders.
  • Partner with growth marketing, content, design, and communications teams to ensure we are telling our story across all of our channels.

Requirements

  • Bachelor's degree in Marketing or related field.
  • 3+ years of product marketing experience in B2B SaaS.
  • Portfolio of past product/marketing work to demonstrate writing and communication skills with product/content marketing.
  • Exceptional skills in creating differentiated product positioning and company messaging.
  • Familiar with digital marketing automation tools such as HubSpot and Google Analytics.
  • Strong ROI/metrics-tracking skills.
  • Strong presentation skills to represent Scrut in customer meetings, virtual events, and webinars.

About Us

Scrut Automation is an information security and compliance monitoring platform that helps small and medium cloud-native enterprises develop and maintain a robust security posture and comply with various infosec standards. With the help of the Scrut platform, customers reduce their manual effort for security and compliance tasks by 70% and build real-time visibility of their security posture.

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